Drive America has proven success in gaining market share with our four-step process. Whether you choose to include or embed Drive America’s Motor Club product, either will assist the sales person in upselling the customer to a long-term, profitable policy that has higher dealership profits, better customer satisfaction and less cancellations. In the event the customer leaves without purchasing any product, Drive America provides turnkey follow up solutions to maximize fee revenue and get the customer back without any cost to the dealership.

INCLUDE MOTOR CLUB FOR 60 DAYS
Drive America invests in your sales strategy by providing a short-term motor club product at no cost to you. Our 60-day giveaway program provides motor club benefits to your customers for free. This program includes Emergency Roadside Assistance, a $5000 shortfall Vehicle Return Plan in the case of involuntary unemployment, Vehicle Repair Assistance and a benefit for Minor Cosmetic Repairs.

EMBED MOTOR CLUB FOR 6 MONTHS
Some sales strategies require longer-term policies with a higher risk. Embedding the motor club offering allows us to cover the cost of potential claims while still giving your consumer the benefit they want. In addition to all of the benefits in the 60-day giveaway program, this embedded 6-month program provides the customer Maintenance Benefits and an Auto Repair Discount. The per-vehicle cost to the dealership is minimal for this product offering.

UPSELL MOTOR CLUB FOR THE ORIGINAL LOAN TERM
With the motor club product already included short-term with the purchase, the upsell becomes more of an explanation than a sales pitch. This makes it a lot easier to sell the product as an extension.

MAXIMUM CUSTOMER RETENTION FOLLOW-UP
When the customer doesn’t purchase at time of sale, Drive America’s follow up process re-engages the customer, driving commissions to the dealership at no cost. Drive America initiates email contact with the customer immediately after the sale thanking them for their purchase and inviting them to consider the other products they didn’t purchase (VSC, motor club, etc.). One week later, the Drive America Missed Opportunity Team will call the customer and explain to them the products they still have time to purchase from the selling dealership. Two weeks from the time of sale, a personalized letter is generated and mailed to the customer, inviting them to reconsider purchasing a VSC and any other product they haven’t purchased from the F&I department. Using these three different marketing touch points allows us to contact the customers in a marketing form they will respond to.